Israel investors – investors in israel

What can we say? 2020 was a pretty lousy year, wasn’t it? Well, not for everyone. For Israeli startups this was actually a record-breaking year in terms of raising investments both in Israel and abroad – and in terms of cashing out via IPOs. It’s not surprising, given the fortitude and acumen Israeli investors have demonstrated during these hectic times, that quite a few entrepreneurs, both Israeli and foreign, are looking to plug in to the resources and expertise of these savvy operators. So what do we know about how their minds work?


What are Israeli investors looking for?

For Ittai Harel, managing partner of Pitango HealthTech puts it, its all about consumerization. The consumerization of healthcare, of course, is his focus, but this is generally true of many other fields. Any development which accesibilizes a product or service to the consumers, which broadens their options and control, is a development worth looking into. Still, the development needs to do more than offer increased options – it also needs to offer a real, clinical deliverable in a financially viable manner.

Ayal Itzkovitz, the managing partner of Pitango First, puts it a bit differently:

Disruption. Anything that disrupts traditional markets, represents revolutionary potential.

As the contrast between these very close Israelis demonstrates, investment is an individualized art, not a science. It’s not just numbers and figures. The right approach, aiming their individualized preferences and styles has a better chance of winning a receptive ear.

That is where Everest comes in. We know the Israeli ecosystem, and we know the people. Contact us today to optimize your fundraising efforts in Israel.


Israel investors - investors in israel


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Founder, Chairman & CEO of Maoz Everest Fund Management and Board Member of Everest Corporate Finance

As an active manager of the General Partner, which managed and manages private limited partnerships, Mr. Maoz has executed over 30 investments in American, European and Israeli companies. In the majority of the investments, Mr. Maoz played an active role in cases that included turnarounds, restructuring and bankruptcy/liquidation. Mr. Maoz has been active in special situations, both in and out of bankruptcy, as a director or an active shareholder in order to unlock value for investors. He has substantial experience in most aspects of this field and serves as chair of a number of companies within the Everest Group and outside of it. Mr. Maoz has a B.Sc. in Engineering from King’s College of the University of London and served as commanding officer and a team leader in the Israeli Special Forces.